Starting a New Business Guide

7. Get Promoting Some businesses grow by word of mouth and that is fine if you have customers falling at your feet. If you don’t then you need to promote your business. A lot of word of mouth is now digital with friends and family recommending products and services, so having a presence online is important. Getting on social media will allow you to:

channels you could use. Our advice is to do your research and find the ones that work for you. Again, look at any competitors and see what their presence is like on social media.

Business to Business Sales

LinkedIn, Twitter

Culinary, Creative, Arts

Instagram, Pinterest, Snapchat, Facebook

Sport, Creative, Film

YouTube, Instagram, Twitter

• Increase leads and sales • Engage with your audience • Provide instant help to your customers • Distribute your content • Promote discounts and offers • Drive traffic to your website or store • Promote for free! (or paid if you prefer)

Education

Pinterest, YouTube, Twitter, LinkedIn

Construction, Cleaning, Care

Facebook, Instagram, Twitter

There are lots of other ways you can promote your business from paying for an online advert, putting an ad into a paper, adding livery to your vehicle or arranging for a leaflet drop to your local area. Tip – If you are going to have a presence online then choose one social media platform. Make it work by posting regularly and following up any customer leads.

With so many social platforms out there which one should you choose from? Our simple table gives you an overview of different